Tip #2 Leverage: Marketing Is Not a Magic Trick

You have had a ridiculous amount of time to read my first BLOG. If you are a Concierge Advantage Member, you should have read it the first week if you are serious about success on your SBC investment. I stated in my last and first BLOG that marketing is not a magic trick. The truth is that it’s true, marketing is not a magic trick or a short-term solution. It is a long-term and on-going marketing reality for every business large, medium, small, and micro. Building the brand awareness of your business takes time, and it takes a long time. Inconsistency on market positioning with your business, products, and services is the kiss of death for any business seeking long-term sustainability.

Marketing is all about communicating to your target audience that conveys clear messaging about your products, services, and experiences. Do you want customers to buy from you more consistently? Yes. Why then do you complain about investing in marketing, advertising, and promoting your business? If I gave you unlimited free radio airtime and full-page ad space in the SBC Digital Magazine would you take it? If your answer was –yes, without a thought of investing your own money, then that should be a red flag. Do you prefer someone else to carry your business marketing and promotional risk? Smart investors do not invest in business relationships that are not being methodically eager to take their, own, business risks to champion their company. Real business owners risk. They are on a path to convince the world that they have the best product and willing to invest in the communication to articulate it to a global market. Customers know what you tell them and what they don’t know is what they don’t know about your product. Stop, uprooting the position of your marketing message. As if you’re going to hit the Motherlode, and then find out that it didn’t work there either. Marketing is like the stock market, you buy your market position, hold, and work it. When you hold in the right places, it develops your long-term brand presence. The market learns where and how to find your product, service, and anticipated experience.

I am going into my 8th radio season as a radio personality on AM 1220 KDOW; if I hopped around from radio station to radio station, I would confuse my current audience on how to find me. I leverage AM 1220 KDOW the #1 Business and Finance content provider in the Nation a Wall Street Affiliated Network to build my brand image. I market on the radio, the magazine, social spaces that are important with a consistent message. What do I do? I stay put; as a result, I continue to build, develop, and expose a following loyal audience to learn more and more about Business On the Edge, Incorporated, the Small Business Concierge Digital Magazine, Radio Personality, Speaker, Business, Professional and Executive Coach. You need at least twelve to eighteen contacts with a prospective customer to think about doing business with you which means leveraging your marketing touch points and being consistent with your positioning, so your target audience can locate your business when they are ready to buy.

Marketing is not a magic trick it is hard work, patience, investing, timing, and then investing more time, patience, financial resources, and hard work. Watch for the early stage results comments like, “I read your article in the Small Business Concierge Magazine”, fan likes on social media that acknowledges your article or being on the radio. Engage the audience that is connecting. It is a brick by brick and step by step experience, not a microwave result. Add special offers to your website for new customers and for capturing clicks from the magazine or other market placements to track your data analytics. If you want to build a business system, then embrace marketing your business on purpose.

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